Heritage Connected Timepiece
Internship project at Porsche Design Studio (now Studio F.A. Porsche), Winter 2013
Disclaimer: Due to non-disclosure agreements with Porsche AG I am not permitted to describe this project in detail nor use the Porsche Design logo in images.
5 years ago (I’m writing this in 2018), about a year before the Apple Watch was launched, smartwatches by Samsung, LG, Sony, etc. approached this new species of product from a computer-perspective, and the design of these timepieces said “Look, I’m a really, really small smartphone”.
Not surprisingly, that didn’t go too well. Wristwatches are extremely personal objects, often passed down for generations, and have more or less one single function – display time.
So instead of starting off with a computer or smartphone and substracting features until it can be crammed into a tiny device, I decided to start off with a wristwatch and assess which connected features might actually add value to a timepiece while keeping it as what it is – a timepiece.